FranchControl · Franchise Marketing · the head-office layer

Your whole network speaking one language.

Head office builds it once and sends it to every location — each one arrives with its own city and WhatsApp already filled in. Content a location creates on its own goes through approval before it is published. And you see, on one scoreboard, which location is bringing in customers and at what cost.

See pricing → How it works

One brand, every location Approval before publishing Side-by-side network scoreboard {{fact:R$ 1.297/mo + R$ 197 per location|Head-office base + amount per location}}

Built for whoever answers for one brand across many cities

Food franchise/ Clinic network/ Gyms/ Pet shop/ Schools and courses/ Company-owned branches

The problem

You have one brand. Your network has forty.

Every location publishes whatever it wants, however it wants — and the network owner turns into a WhatsApp clerk sending artwork to franchisees.

Each franchisee uses a different logo, a different color, a different way of speaking. Someone who sees the brand in two cities thinks they're two businesses. The identity you built dissolves one location at a time.

Your day becomes a WhatsApp group: a franchisee asking for artwork, you sending the file, someone publishing the wrong version. Every network campaign is rebuilt from scratch, one location at a time.

And at the end of the month you don't know which location is bringing in customers and which is only spending. Each one keeps its numbers in its own corner — there's no single place where the whole network shows up side by side.

How it works

Head office decides once — the whole network follows.

No spreadsheet, no WhatsApp group, no sending files to each location. Four things FranchControl does — and nothing beyond that.

You register the network

Head office and locations are linked in the same place. From there head office sees the whole network, and each location keeps running its own day to day.

The identity lives in one place

Logo, colors, tone of voice: you keep them at head office and every location inherits them. What is local — address, phone, WhatsApp — stays with each one.

The campaign arrives ready for each location

You build it once and send it out. Each location receives the piece with the caption already filled in with its city and WhatsApp, and it can be scheduled in bulk across each location's accounts.

Nothing goes out under the network's name without your OK

Content a location creates on its own enters an approval queue. When in doubt, it doesn't publish. Official network material publishes straight through, no queue.

What it does

Four things, built and live.

Not a roadmap promise. It's what the head-office layer does today, and that's all it does.

◦ Network scoreboard

📊

Every location side by side

A comparison panel with each location's real numbers: leads that came from campaigns, how much was spent and what each lead cost across Google, Meta and Microsoft ads, and Google reviews. Who's doing well and who needs help, without having to ask for a report.

◦ Shared brand

🎨

The identity lives at head office

Logo, colors and tone of voice are kept in one place and inherited by every location. What belongs to each one — address, phone, WhatsApp — stays local. You change it at head office and the whole network follows.

◦ Campaign distribution

📡

Build once, it arrives ready

Head office builds the campaign and sends it to the network. Each location receives the piece with the caption already filled in with its city and WhatsApp — and scheduling can be done in bulk, across each location's accounts.

◦ Head-office approval

🛡️

When in doubt, it doesn't publish

Content a location creates on its own lands in an approval queue before going live. Official network material publishes straight through. And when two locations target the same region, a territory conflict warning appears.

Built, not promised Four fronts live. If it's not on this list, FranchControl doesn't do it — and we'd rather say so upfront.

The head-office layer

Where FranchControl fits in your network.

Every location in your network has its own platform subscription, with its own panel, its own campaigns and its own numbers. FranchControl is the layer that sits on top — head office's view and control.

That's why it is charged separately, and not instead of the locations' subscriptions. Without this layer each location still works — just on its own, with no inherited brand, no distributed campaign and no head-office approval.

🏛️

Head office sees the network

A scoreboard with every location side by side: leads, spend and cost per lead across Google, Meta and Microsoft ads, and Google reviews. Each location's numbers appear as it connects its own accounts; until then the scoreboard shows a dash, never a made-up number.

🏪

Each location has its own subscription

The location still owns its panel. FranchControl does not replace that subscription — it is the head-office layer on top of it.

📐

Billing follows the size

A network that grows pays for more locations; one that shrinks pays for fewer. We check every month and tell you before anything changes.

🚧

Territory conflict warning

When two locations target the same region, the system warns you — before one competes with the other for the same customer.

no catálogo

per month, the head-office layer

+ R$ 197

per location in the network

identity inherited by all

fronts built and live

Your AI team

The AI team that works for you

Each agent is a specialist virtual employee: it sets things up, keeps you informed, monitors and brings sales and market intelligence to your business. Orion coordinates the team and Arcturus is with you day to day.

Orion

Team Coordinator

Agency director: understands the goal, breaks down the problem, brings in the right specialists and consolidates the result into an executive plan.

Arcturus

Onboarding Concierge

The customer's companion and concierge inside the app: guides you, checks your account, walks you through onboarding and routes missions with context.

Viviane

Franchise & Regional Marketing

Marketing for franchise networks, with regional strategies and brand standardization.

Pricing

A fixed base, plus the size of your network.

No fine print: the per-location amount follows how many locations your network has that month.

FranchControl · the head-office layer

R$1.297/mo

{{fact:+ R$ 197 per location in the network|+ amount per location in the network}}

The base is fixed. What varies is how many locations your network has — we check every month and tell you before anything changes in the billing.

See pricing →

Base + per location · we tell you before adjusting

What's included

✓Network scoreboard — every location side by side, with leads, spend, cost per lead and Google reviews.
✓Shared brand — the identity lives at head office and is inherited by every location.
✓Campaign distribution — build once, each location receives it with its own city and WhatsApp.
✓Head-office approval — a location's content goes through you before publishing; official network material goes straight out.
✓Territory conflict warning — when two locations target the same region.
✓Bulk scheduling — the distributed campaign can be scheduled across each location's accounts.

💬

What we make a point of saying upfront

Every location in the network has its own platform subscription — that doesn't change and it isn't included here. FranchControl is the head-office layer, charged on top of those subscriptions. We'd rather you know that now than find out on the invoice.

Frequently asked

What network owners ask before starting

How much does it cost?

{{fact:R$ 1.297 per month for the head-office layer, plus R$ 197 per location in the network.|A base amount for the head-office layer, plus an amount per location — your region's values are in the catalog.}} The base is fixed and what varies is the size of the network: we check every month how many locations you have and tell you before anything changes in the billing.

Does each location have to pay too?

Yes, and we'd rather say it in the first conversation. Each location has its own platform subscription, with its own panel and campaigns. FranchControl is the head-office layer — the network-wide view, the shared brand, campaign distribution and approval — and it is charged on top of those subscriptions, not instead of them.

What happens when the network grows or shrinks?

Billing follows the size of the network. If you open locations, the per-location amount goes up; if you close them, it goes down. We check every month and tell you before the change takes effect — you'll never discover an increase through the invoice.

Do I need to understand marketing or software?

No. FranchControl was made for whoever runs the network, not for whoever fiddles with tools. You register the network, keep the brand identity in one place, build the campaign once and approve (or not) what a location wants to publish. The rest happens on its own.

Does the location lose autonomy?

No. The location keeps its own panel and its own local data — address, phone, WhatsApp. What it inherits from head office is the brand identity. If it wants to publish something of its own, that enters a queue for you to approve; official network material publishes straight through, no queue.

Does it work for company-owned branches, not just franchises?

It does. The logic is the same: one head office answering for the brand and several locations in different cities. Franchise, company-owned branch or licensee — if you need them all speaking one language and showing up on a single scoreboard, FranchControl fits.

What numbers show up on the scoreboard?

The leads that came from campaigns, how much each location spent and what each lead cost across Google, Meta and Microsoft ads, and each location's Google reviews. Real numbers, location by location, side by side — not an estimate and not an invented score.

Stop sending artwork over WhatsApp and start running the network.

One identity inherited by every location, campaigns built once and delivered ready, approval before publishing, and a scoreboard with the whole network side by side.

See pricing → See all the details